ADVERTISING FOR WOMEN
THE ANTIDOTE TO BRO MARKETING
commitment
Say It And Say It Well
At AFW we believe effective marketing starts with powerful copy.
That’s why we excel at positioning female entrepreneurs, coaches
and public figures as the leading authority in their industry
by transforming their marketing with authentic, powerful
messaging that engages and motivates their ideal audience.
Sam Ross.
VISION
Advertising. But Different.
When I think of the many different women in the world, words like Impact, Mission, Legacy and Wisdom all come to mind.
That’s why I’ve always seen women as the ultimate Force For Change.
More than ever, women are influencing industries, reshaping business, and enriching lives. The sheer force by which we’re exploding onto the world stage right now in every area of life is extraordinary. No place is safe from the reach of female influence. A shift is happening and you can feel it everywhere.
It’s phenomenal. It’s exciting. It’s hopeful.
A call to action is being made and Advertising For Women is listening.
We’re answering that call by supporting women in their missions with marketing designed to put them and their companies where they belong… at the top!
TRUST AND AUTHENTICITY
If It's Not You. It's Not Worth It.
We live in a cynical world.
One that’s made us hungry for help from someone who’s real.
As a result, in today’s market, the most powerful position comes from trust and likeability.
How do you achieve that? Authenticity and Relatability.
That’s why - YOU - have got to come through in everything you do. Because, at the end of the day, you’re NOT selling a product or service. You’re selling a feeling. A feeling that finally comes from the results of a solution they’ve long been seeking. And they want that solution to come from someone they TRUST.
THE 3 C'S
We’ve entered the age of ‘Conscious Consumerism’. In this competitive world, it takes more than just solving a problem to win over your audience.
It takes what we call, “The 3 C’s”
Connection. Community. Confidence.
People want to:
Feel Connection to the person they’re aligning themselves with.
Feel like they’re a part of a Community with a shared sense of struggle, success and contribution.
Feel a sense of Confidence the person they’re entrusting their problems to can help them truly achieve a transformation.
We help our clients deliver on all 3 by uncovering their authentic voice, tapping into their unique personality and securing powerful positioning; all to ensure it comes together to create irresistible brand magnetism.
Because if it’s not you. It’s not worth it.
A Call Designed With You In Mind
If it’s time to unleash the Brand Identity buried deep within you...
If it’s time to create effective marketing that successfully aligns with your vision and values...
If it’s time to get serious about reaching your ideal audience in a deep and impactful way…
Then it’s time for us to talk.
Book a call and let’s make it happen so we can talk about what’s really going on with your company’s advertising and marketing.
Let’s spend 30 minutes together discussing how Advertising For Women can help you figure out where you want to go next and the steps needed to get you there.
We have a vision for marketing as unique as you.
And I look forward to sharing it on a call sometime soon.
STORIES
We've had the privilege to help shape
Before working with Sam, my messaging was off and i wasn’t reaching the right audience. AFW truly helped me connect
with my market and audience in a more meaningful way. As a result, now my conversations with potential clients are more authentic and I can see the result in our increased client stream. It feels so freeing! Thank you for everything AFW!
When I approached Sam and AFW, I wanted help with sales page copy. I got that and so much more. AFW gave me clarity about what I was really offering my clients and articulated it in a clear and meaningful way. Not only do I now have a high converting sales page, the content she created provides a foundation that guides me in so many other areas too. Can’t wait to hire them again.
Sam has been doing our websites, copywriting and brand strategizing for years. I may not be a woman, but I know great copy. That's why we started with her as a young company and never left. Her guidance has completely up-leveled our brand and deepened our messaging. I'm confident knowing we're reaching the right people and truly having an impactful conversation with our audience.
LONI BROWN
Owner CEO, IntelliTalent
KLARA CU
Founder & CEO
Conquer The Digital Empire
ANGELITO FELIX
Owner CEO, Clients By Design
Sam Ross is the founder and CEO of Advertising For Women and its Chief Copywriting Strategist. She has a pedigree in advertising handed down from her father, Ron Ross, the former VP and Creative Director of Ogilviy, McCann Erickson and Y&R; to name a few.
A formally trained professional actor, Sam worked on Broadway and in television and film until embarking on an entrepreneurial path. Having grown up in proximity to the traditional world of advertising, she realized something must have rubbed off.
She discovered at a later age her passion and talent for copy and marketing after writing for her entrepreneurial friends as well as her own enterprises. She eventually pivoted into professional copywriting and recently launched her own agency.
Different from the traditional approach to copywriting and advertising, Sam takes her clients through a very unique and hands-on process. She ushers you to a place of deeper connection with your ideal audience so you can have a much better understanding of the needs and solutions your target market seeks.
ADVERTISING FOR WOMEN
THE ANTIDOTE TO BRO MARKETING
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